Interesting commercial data disseminated by the NBA regarding the european market e Italian. In the season that ended a few weeks ago on the market of the Old Continent and on that of our country, the Los Angeles Lakers were the most successful team in terms of sales while the jersey most purchased by European and Italian fans is that of Stephen Curry.
The Lakers win the scepter for the third consecutive year as Curry leaps to first place after finishing third in the previous season. Credit to the Golden State Warriors’ comeback that went all the way to winning another title. The Bay Area franchise however also ranks in the top rungs in team sales.
Best-selling NBA jerseys (Europe)
- Stephen Curry
- Ja Morant
- Luka Dončić
- Jimmy Butler
- Giannis Antetokounmpo
- LeBron James
- Tyler Herro
- Paul George
- Kawhi Leonard
- Joel Embiid
Best-selling NBA Jerseys (Italy)
- Stephen Curry
- Ja Morant
- Luka Doncic
- Jimmy Butler
- Giannis Antetokounmpo
- LeBron James
- Tyler Herro
- Kawhi Leonard
- Lamelo Ball
- Paul George
Best-selling team merchandise (Europe)
- Los Angeles Lakers
- Chicago Bulls
- Golden State Warriors
- Boston Celtics
- Miami Heat
- Brooklyn Nets
- Milwaukee Bucks
- Toronto Raptors
- Dallas Mavericks
- Memphis Grizzlies
Best-selling team merchandise (Italy)
- Los Angeles Lakers
- Golden State Warriors
- Chicago Bulls
- Boston Celtics
- Miami Heat
- Brooklyn Nets
- Toronto Raptors
- Milwaukee Bucks
- Memphis Grizzlies
- Dallas Mavericks
The Commentary
The data, which refer to purchases made online on the European store and in the physical stores in Milan and London, bring out some interesting aspects.
European stars such as Doncic and Antetokounmpo perform well in sales while the two-time MVP Nikola Jokic does not break through, probably because of his being “not much of a character” and because of the small pool of the Serbian market. Luka and Giannis, on the other hand, also because of their stories as well as performances, ignite fans more. Evident is the exploit of Ja Morant, whose style of play appeals so much to young people, just as the presence in the Top 10 of LaMelo Ball. In this case, in addition to the player’s talents, the aesthetics of Charlotte’s jersey are very influential, as well as for Miami, not so much for a star like Jimmy Butler but for Tyler Herro. The Italian Top 10 does not include the NBA’s only blue, Danilo Gallinari, nor his team last season, the Atlanta Hawks. The Rooster probably, after so many years in the United States, no longer represents a novelty effect at the merchandising level. We will see whether Paul Banchero will succeed in warming the hearts of Italian fans.
