The Utah Jazz cwill ambition the name of their arena starting next season. This is actually a return to the past because the naming rights were purchased by Delta Airlines, an airline that held them from 1991 to 2006.
The arena, therefore, will again be called the Delta Center, following the sponsorships of Energy Solutions (2006 – 2015) and Vivint (2015 – 2023).
To announce the partnership a press conference with Delta CEO Ed Bastian and franchise owners Ryan and Ashley Smith. But above all, an emotional video of the highest impact, in which the history of the team and the facility was traced. Indeed, Finals, All Star Games, historic games such as Michael Jordan’s “Flu Game” were played here. But also the opening ceremony of the 2002 Winter Olympics and concerts by the world’s biggest music stars.
Opened in 1991, the former and future Delta Center underwent a $125 million makeover in 2017 to bring it up to modern energy standards, renovate locker rooms and build a huge guest area.
Delta’s logo will be visible starting July 1, 2023 on the outside of the arena, on the big screens and all illuminated signs, but also on the hardwood floor itself. For historic Utah Jazz fans, this is certainly a nostalgic throwback. The agreement stems precisely from the airline’s desire to be a major player in the franchise’s 50th anniversary celebration. In a few weeks the All Star Game will be played in Salt Lake City, which may be the last major event under the Vivint Center designation, barring memorable Jazz contests in the Playoffs.