As the NBA season begins, teams are announcing new jersey designs and partnerships. The Charlotte Hornets will have one of the NBA’s most unique partnerships this fall. MrBeast, the YouTube superstar, has agreed to collaborate with the Hornets on a jersey patch, the first between an influencer and an NBA franchise, the team announced during Media Day.
“The Charlotte Hornets are launching a partnership with Mr. Beast, a YouTube and social media personality, for the first time between an influencer and an NBA franchise.”.
The Charlotte Hornets are launching a jersey patch partnership with YouTube and social media sensation Mr. Beast, a first between an influencer and an NBA franchise pic.twitter.com/3XYduRwYFY
– Adrian Wojnarowski (@wojespn) October 2, 2023
Feastables, a chocolate bar company run by MrBeast (real name Jimmy Donaldson), was launched in early 2022. The company prides itself on making chocolate with organic ingredients and no artificial flavors. The Hornets’ jerseys for the 2023-24 season will feature the Feastables logo, as shown by LaMelo Ball, and the logo will also be featured on the uniforms of G League affiliates and the NBA 2K League.
Now the Charlotte Hornets are making history with their agreement with MrBeast. The partnership is a sign of the NBA’s intention to expand partnerships with leagues. Ball probably won’t eat too much Feastables chocolate, but he plans to feast on defenses when the NBA season begins.