Marc Cuban goes viral on Twitter as “Narc Cuban” because of Celtics-Heat

Dallas Mavericks owner Mark Cuban has gone viral on Twitter as “Narc Cuban” after asking who is watching the game between the Miami Heat and Boston Celtics thanks to illegal streaming.

The Celtics and Heat met at TD Garden tonight with the hosts having managed to come back from an opening 0-3 to 3-3, now having a chance to make the first complete comeback in NBA history.

The game, broadcast on TNT, was expected to bring in a lot of ratings because of the stakes and the teams involved, mainly the Celtics. For the most part, TV ratings should not matter to those who do not work for the league or the TV networks. But it matters to the Mavs owner because he profits directly from those broadcast deals and with a new one coming up, that’s probably why he’s keeping an eye on how these playoffs are going.

That’s why when he asked who was watching the match through an illegal, pirated stream, it drew a lot of attention on Twitter:

“I have a personal question for everyone who is watching heats vs celts right now. Who is watching the game with a pirated stream. I’m curious how widespread this practice is.”

At the time of writing this article, that tweet has 5.7 million views, more than 6,800 replies, and nearly 4,700 tweets of quotes mocking Cuban for trying to get people to rat on themselves to someone who makes money off of people watching matches through traditional broadcasts — with “Narc Cuban” trending on Twitter.

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