In addition to being one of the best players in the league today and perhaps a future NBA champion, Miami Heat superstar Jimmy Butler is also building his empire off the basketball court. Butler has put a lot of his own money into building his coffee brand, Big Face Coffee, which started as a side hustle in the NBA bubble about three years ago, and has now expanded into a full-fledged multimillion-dollar enterprise.
The fact that the brand belongs to Jimmy Butler obviously has a lot to do with his immense popularity. However, it is not just about marketing for Big Face Coffee. Butler himself has studied the trade and spent a lot of time and effort to make sure that he is able to produce quality coffee for his consumers. With all this in mind, it is not surprising that each cup of Butler’s coffee can cost $20 each.
Butler is confident, however, that his Big Face Coffee is worth the price. It’s just that his Heat teammates are not big fans of his own product:
“I give it 10 out of 10 as a grade. And nobody on my team can afford it, so they don’t want to go down there and pay for them.”, he said Butler.
Reporter: “Can you grade your coffee and does anybody on the team drink your coffee?”
Jimmy Butler: “I grade it 10/10. And nobody on my team can afford it so they don’t wanna go over there and pay for it.” 😂
(via @TomerAzarly) pic.twitter.com/yW5b1CXrpz
– ClutchPoints (@ClutchPointsApp) June 8, 2023
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