Austin Reaves becomes partner in Chinese sportswear brand

Los Angeles Lakers guard Austin Reaves and his representatives have successfully renegotiated a contract extension with Chinese sportswear brand Rigorer, making Reaves a partial owner of the company, as reported by Shams Charania of The Athletic.

Austin Reaves is set to debut two new colorways of its latest line of signature shoes, the AR 1s, scheduled for release this Friday.

Reaves’ year 2023 is proving to be quite profitable. In addition to his partnership with Rigorer, he secured a four-year contract with the Lakers in July. The 25-year-old had initially signed with Rigorer near the end of his rookie NBA season.

In the current 2023-24 NBA season, Reaves averaged 13.7 points, 4.7 rebounds and 4.7 assists.

Let’s see if this brand will be able to explode in the United States of America thanks to the hype that gravitates around the Los Angeles Lakers player. Certainly we can say that the American basketball player is among the most beloved in the Los Angeles household and has just played the FIBA Basketball World Cup 2023 in the Team USA jersey.

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Alessandro Saraceno
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