The Winner of the SiGMA Marketing Campaign of the Year Award is Betiton

Betiton’s success is continued by winning the SiGMA’s Marketing Campaign of the Year award. This is the second major achievement for the operator, which is due to the special “Guess It On” predictor promotion. The first one was registered in 2021 by winning in the Rising Star Operator of the Year category.

Thrilled by the accolade, Betiton co-creator and CEO, Arnaud Serour said: “What a fabulous reward for the entire team behind Betiton. This award boosts more than ever our determination to deliver the best gaming experience to our players.

The “Guess It On” promotional competition was a type of quiz focused on football predictions and sports betting, giving Betiton users a chance to win big prizes. The greatest reward was watching a live football match accompanied by Champions League winner Djibril Cissé.

The Betiton team accepting the award

SiGMA hosted the European Gaming Awards Ceremony, which was attended by some of the most appreciated companies in the iGaming world. The last edition was held in Malta on 14th November 2022 and was highly contested by affiliates such as Blue Window and Ask Gamblers as well as operators like bet365 and William Hill. Online Casino Operator and Responsible Gaming of the Year were among the other awards that were handed out.


As a leading coordinator of online gaming conferences, SiGMA is responsible for the preparation of some of the largest festivals in the world, located in Asia, Africa, Europe, North and South America, and the CIS (the Commonwealth of Independent States). They are always visited by many persons holding high public offices and other important positions.

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Offering three gaming verticals including sports betting, casino, and live casino, online gaming operator Betiton was launched in 2020 and since then its services are available in a large number of international markets.

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