The American tourney has brought the Milan to the world NBA.
The Rossoneri played in Los Angeles in and Las Vegas with so many points of contact with the star-studded basketball world. The Milanese club in recent times has turned sharply toward the urban culture, in an attempt to engage the younger fan base. A strategy that is not surprising, given that the ownership comes right from the United States.
And so it is that in recent days Milan has frequently come into contact with the NBA world. First there was Paolo Banchero’s visit to Los Angeles, then that of Gary Payton II on the occasion of the Las Vegas friendly with Barcelona.
On the sidelines of this match, Milan published a post on Instagram in collaboration with the Golden State Warriors themselves, exploiting the very meeting on the field between Payton II and the footballer Davide Calabria, a great basketball fan.
However, there was also another very touching moment, namely the players’ visit to a mural dedicated to Kobe Bryant in Los Angeles. The emotions experienced by the team were told directly by a newly acquired Rossoneri, Ruben Loftus-Cheek, also a big basketball fan.
From a communication point of view, fans are increasingly curious about off-court aspects of their idols. And Milan is making great use of the passion for basketball of many of its players to put an “urban” spin on its marketing strategy.
Recent statements by LeBron James who of Milan holds a small share. As well as the positioning in the U.S. market of Gerry Cardinale, recently seen at Jennifer Lopez’s birthday party. The AC Milan patron is a business partner of J-Lo’s husband Ben Affleck, with whom he produced Air, the docu-film (available on Prime Video) that tells the story between Nike and Michael Jordan.
