Bronny James as Daddy LeBron: super deal with Beats by Dre

Bronny James ’ basketball story is one of the most unique we will see in our lifetime. As the son of LeBron James, all eyes are on him as he tries to make it to the NBA. He is making a name for himself with both his play on the court and his endorsements, one of which he made with his father. As first reported by Nick DePaula of ESPN, Bronny James is collaborating with LeBron on the Beats by Dre team. Bronny signed a NIL (name, image and likeness) agreement making him the brand ’s first high school athlete, and he appeared in an ad showing off the new headphones. The ad sees them showing the world their moves before playing a one-on-one.

LeBron James signed a deal with Beats in 2008, making him the first athlete to do so, and now there is also Bronny has followed in his footsteps. Collaborating with his son in a commercial shows how far he has come since he signed the initial deal and how talented Bronny is. As LeBron tries to get the Los Angeles Lakers back to the playoffs, Bronny is trying to establish himself on the recruiting circuit.

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